Google dominates the world of search, and within it, the world of Online Advertising. Google AdWords, its paid advertising programme, is a very useful tool for those who wish to make their business visible across the worldwide net, or within a particular geographical area.
1) Ability to target cities, whole of India or the world. In case you are a B2B manufacturer, you can solicit new enquiries from across the world with a good Business website and an online campaign.
2) Reaching out to consumers as they "search" for various things. As we have said before, you can target 20,000 different queries per Ad campaign on AdWords, covering every imaginable customer query. That's a tremendous advantage. To highlight this aspect, just look at the image below:
As you can see, if you wish to target the search query "Google AdWords", it is possible to generate 800 different derivations of it. Essentially, you can ensure that no aspect of Google AdWords remains un-targeted. Ditto for other keywords. This is what builds up your Ad's reach on the web. Across the world.
3) Quick Product Testing: Since the overall costs associated with Online Advertising are so low and completely controllable, you can quickly test a new product or service offering. In fact, you can run simultaneous campaigns to see which one gets a better response. And remember, all the changes happen in real time. Once again, allow us to present an example.
This is two weeks data from a recent campaign for a client of ours. The campaign ran in the US. As you can see, it is the Ad Group # 3 that has the maximum impressions and clicks. What it means is that over a two weeks time, people preferred (hence Clicks) Ads with a certain product compared to others. And this two weeks activity cost about Rs. 950 (less than 20 USD).
First, the cost.
The biggest stumbling block to Advertising has been the high cost associated with it. However, Google AdWords allow you to set your own cost. You can set it to as low as Rs. 50. If you work with us, we will set it to Rs. 75 per day and endeavour to give you 10-15 clicks per day. That can result in about 30 page views of your website per day or 900 page views per month. There is no other or better way to make yourself visible online.
The second factor is the Reach of Google:
Look at the graph above:
As is visible, there were 6 crore unique visitors to Google with their search queries last year. That's a big number, making Google the biggest channel offline or online. If you are not on Google, you are not visible. It is as simple as that. (In case you are interested, you can download the complete report here).
The biggest stumbling block to Advertising has been the high cost associated with it. However, Google AdWords allow you to set your own cost. You can set it to as low as Rs. 50. If you work with us, we will set it to Rs. 75 per day and endeavour to give you 10-15 clicks per day. That can result in about 30 page views of your website per day or 900 page views per month. There is no other or better way to make yourself visible online.
The second factor is the Reach of Google:
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59.7 million unique visitors for Google with 39% increase in a year
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Look at the graph above:
As is visible, there were 6 crore unique visitors to Google with their search queries last year. That's a big number, making Google the biggest channel offline or online. If you are not on Google, you are not visible. It is as simple as that. (In case you are interested, you can download the complete report here).
Then there are other critical advantages:
1) Ability to target cities, whole of India or the world. In case you are a B2B manufacturer, you can solicit new enquiries from across the world with a good Business website and an online campaign.
2) Reaching out to consumers as they "search" for various things. As we have said before, you can target 20,000 different queries per Ad campaign on AdWords, covering every imaginable customer query. That's a tremendous advantage. To highlight this aspect, just look at the image below:
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| You can target a keyword & all its derivations |
As you can see, if you wish to target the search query "Google AdWords", it is possible to generate 800 different derivations of it. Essentially, you can ensure that no aspect of Google AdWords remains un-targeted. Ditto for other keywords. This is what builds up your Ad's reach on the web. Across the world.
 |
| Your Ad can show up on the 1st Page of Google at very little cost |
3) Quick Product Testing: Since the overall costs associated with Online Advertising are so low and completely controllable, you can quickly test a new product or service offering. In fact, you can run simultaneous campaigns to see which one gets a better response. And remember, all the changes happen in real time. Once again, allow us to present an example.
 |
| AdWords also allows real cost effective Product Testing |
This is two weeks data from a recent campaign for a client of ours. The campaign ran in the US. As you can see, it is the Ad Group # 3 that has the maximum impressions and clicks. What it means is that over a two weeks time, people preferred (hence Clicks) Ads with a certain product compared to others. And this two weeks activity cost about Rs. 950 (less than 20 USD).
4) Build Credibility: Today, presence in the digital domain is a must if you want to be taken seriously. Online visibility is therefore critical to your long term sustainability. A lot of people assume a website is enough, but then, Google has billions of websites jostling for attention. Where is your website? How many visitors does it get every day? You can build a sizable audience and engage your customers through Online Advertising.
And of course, it is completely measurable, again thanks to Google. Google Analytics is a free service that lets you figure each and every aspect about your website. You can use Google Analytics to measure the effectiveness of your campaign on various parameters. Just refer to the image below:
And of course, it is completely measurable, again thanks to Google. Google Analytics is a free service that lets you figure each and every aspect about your website. You can use Google Analytics to measure the effectiveness of your campaign on various parameters. Just refer to the image below:
Through Google Analytics you can measure the effectiveness of your Ads
So there you are. These are the various advantages of Google AdWords. It is really a win win deal.
We recommend you watch our short video on the many aspects of Google AdWords:
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